Much depends on your success on the Internet. After all, you need to pay attention not only to positioning or optimization, but also to brand recognition by customers. Therefore, start from the very basics and find out what an internet domain is. Thanks to this, you will take a step in the right direction, but also create a name that will attract crowds.
The website domain is a real business card, thanks to which you will not only clearly communicate to users what you do, but also what style you prefer. It is only important that you create a website name that will actually work in your industry.
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What is a website domain?
You meet with website domains every day and you are sure to know a lot of them, because you often visit these websites when shopping or simply checking the most necessary information.
Domains are simply unique names that let you communicate what you do and create your own brand. It also happens that the domain is completely different from the official name of the company, e.g. due to the form of activity or a better sound that will appeal to the recipient more.
Also remember that the Internet domain is of great importance for marketing reasons, because it will be remembered by users first of all. First of all, it is related to the fact that the name will be associated with the company, so thanks to it you can start building your image. Also note that most customers will use your company name, and when they want to search for information and opinions about your topic, they will enter your domain name in the search engine. It is only important that you make sure that users can actually remember it.
5 rules for choosing a web domain
It is not enough for you to know what a domain is, because you also need to be aware of what the name should be to attract crowds. Thanks to this, you will appear in the subconscious of users and become more visible to Google robots. In fact, a good domain can give you a lot of benefits, so just learn the basics when creating one.
The simpler the better
Note that simple names that are easy to remember work best on the Internet. Therefore, use one, maximum two short and simple words. Shortcuts will also work well, but users won’t immediately know what you’re doing. Also, try to choose words that are easy to pronounce and spell. This is especially important if you want to bet on a foreign language domain.
Let the name be associated with the industry
It is important that users know what you do before they open your page. Thanks to this, more people who are actually interested in your offer will reach you. However, this does not mean that the domain has to be trivial, because you will surely find many interesting words describing the industry, services offered or goods you sell.
Make sure the domain is not a problem
Note that difficult names mean that fewer users will remember it. Sometimes it is a good move, especially when you sell foreign goods, e.g. French cosmetics. However, in other cases, simply make sure your target group understands what you do. For this reason, more and more companies are betting on Polish or English names, which are more appealing to users from Poland or United Kingdom.
Choose a short name
Typically, when you create a domain, you’ll need to make sure it’s 60 characters or less. However, do not be influenced by this limit, because the name should be shorter. Thanks to this, users will remember it easier, and you can easily use it, for example for a logo. Also note that the best listed domains on the domain exchange are those that have a maximum of 3 letters. Remember, however, that longer domains will also work, but then make sure they refer to your business, offer or industry.
Choose a brand or keyword
You have two choices: using the keyword on the domain or creating your own brand. So choose the option that suits you best. Also remember that the use of the keyword phrase in the domain does not affect the place in the search engine. Therefore, focus on greater individuality and your own brand.
What are the types of domains?
A domain name, often referred to simply as a domain, is the address of a website, and is essentially what goes in between the scheme expression (usually either https:// or https://) and the first slash in a URL. You can type a domain name into an internet browser address bar to find a particular website’s main page. A domain name generally has a three-part structure, and each part of the domain is separated by a dot:
Subdomain or third-level domain, such as www
Second-Level Domain (SLD), which is the name of the website
Top-Level Domain (TLD), such as .co.uk, .pl, .com
Remember that you can’t focus only on the name of the page. It is also important what is after the dot, i.e. the appropriate domain extension. The most popular choice is .pl, but you don’t always have to limit yourself to this choice. Then, be guided by the area of your company’s operation, as well as the functionality of the extension. Thanks to this, you can be sure that the domain will be accepted by the target group.
The most popular domain extensions include:
- commercial businesses (e.g. .com)
- functional (e.g. .gov, .org or .net),
- national and international (e.g. .pl, .co.uk, .de and .eu),
- educational institutions (e.g. .edu)
- new (e.g. .app, .cloud, .club)
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